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Hospitality & Travel
Every room sold through someone else's channel costs you fifteen per cent forever.
We run AI inside Yashoda Group five-star properties, so hospitality is a sector we operate in rather than sell into. The value is rarely mysterious: recover direct bookings, price correctly, and stop losing enquiries to the front desk being busy.
+14%
RevPARRevenue per available room improvement
+21%
direct shareBookings recovered from OTA channels
100%
answeredEnquiry and reservation calls handled
The reservation line that rang out during the highest-intent hour of the day.
At one of our own group properties we logged the reservation line for a fortnight. The busiest hour for inbound enquiry calls was also the busiest hour at the front desk, so a meaningful share of those calls were unanswered or abandoned in transfer. The callers did not vanish — they booked the same property through an online travel agent minutes later, at fifteen to eighteen per cent commission.
The property was, in effect, paying a substantial fee for the privilege of being too busy to answer its own telephone. A multilingual voice agent that handles availability, rate, amenity and booking questions at any hour recovered those reservations to the direct channel, and passed genuine service requests to staff with context.
Combined with rate optimisation against demand, competitor positioning and event calendars, RevPAR rose 14% and direct share rose 21%. We built it for ourselves before we offered it to a client.
We were paying commission on guests who had already picked up the phone to call us directly.
Six value pools in a hospitality operation.
Ordered by how quickly the return appears in a property's monthly management accounts.
Direct booking recovery
Voice and digital agents that answer every enquiry at any hour in the guest's language, quote accurately and complete the booking directly.
Rate & occupancy optimisation
Demand forecasting and rate recommendations by segment, lead time, event calendar and competitor position, with parity constraints respected.
Guest experience & service agents
Pre-arrival preparation, in-stay requests, upsell offers and post-stay follow-up handled automatically with escalation to staff where it matters.
Review & sentiment intelligence
Analyse reviews and in-stay feedback by theme and property to identify the operational causes of rating movement rather than the symptoms.
Housekeeping & labour planning
Forecast arrivals, departures and service demand to plan labour accurately, reducing both overtime and turnaround delays on rooms.
Multi-property analytics
Governed group reporting across properties with consistent definitions of occupancy, ADR, RevPAR, cost per occupied room and profitability.
What changes in a property's accounts.
Each of these is written into the engagement as a number with an owner, a baseline and a review date.
OUTCOME 01
Commission stops leaking
Recovering high-intent callers to the direct channel converts a permanent percentage cost into a one-off system cost. It is the clearest arithmetic in the sector.
OUTCOME 02
Rate stops being set by habit
Pricing against forecast demand, events and competitor position rather than against last year's calendar improves RevPAR without additional marketing spend.
OUTCOME 03
Service recovers before the review
Detecting an unhappy guest during the stay rather than after it protects both the rating and the relationship, which compounds across future occupancy.
What a hospitality engagement delivers.
- Multilingual voice and digital reservation agents integrated with your PMS
- Demand forecasting and rate recommendation engine with parity rules
- Guest journey automation across pre-arrival, in-stay and post-stay
- Review and sentiment analysis mapped to operational causes
- Group-level governed reporting on occupancy, ADR, RevPAR and cost
- Monthly value reporting on direct share, RevPAR and labour cost
The engineering underneath.
Numbers from work already in production.
Measured against the baseline agreed with the client before the engagement started.
+14%
RevPAR improvementRate optimisation with demand forecasting
+21%
Direct booking shareVoice agent recovering enquiry calls
15–18%
Commission avoidedOn every reservation moved to direct
What owners and revenue directors ask.
- 01. Will this conflict with our OTA agreements?No. Rate parity and channel obligations are encoded as hard constraints in the optimisation. The gain comes from converting direct enquiries you already receive, not from undercutting your distribution agreements.
- 02. Do guests mind talking to an AI?Our experience across group properties is that they mind waiting, being transferred and being called back far more. Anything requiring genuine hospitality judgement is handed to staff with context.
- 03. Can this work for a single property?Yes, though the return is strongest for properties with meaningful inbound call volume or for groups where one deployment serves several properties.
- 04. Do you replace our property management system?No. We integrate with it. The PMS remains your system of record and we add the intelligence, pricing and guest communication layers around it.
Where to go next.
Log your reservation line for two weeks. The commission arithmetic writes itself.
The assessment measures unanswered enquiry volume, direct share and rate performance, then models the value of recovering all three.
