Business Impact

Business Impact

The numbers our clients kept.

Every figure on this page comes from a value model agreed before the work started, measured against a baseline someone in finance verified. Where a holdout group was possible, the improvement is incremental rather than observed. Nothing here is a projection.

Business performance charts showing measured improvement
Fig. 01 — Reported monthly, against baseline, with the metric named

$1.7B

generated

Cumulative client value across the portfolio

70%

efficiency

Average operational efficiency gain

120+

projects

Each with a signed value model

$1.7B

Client value generated

Revenue created and cost removed

120+

Projects delivered

Shipped, adopted and measured

217

Team members

Engineers, scientists, designers, analysts

7

Countries

Delivery and client presence

30

Partners

Cloud, AI, data and implementation

99%

Client retention

Continuing after project one

How To Read This Page

Impact claims are cheap. The methodology is what matters.

Any firm can publish percentages. The question worth asking is what the percentage is measured against, who agreed the baseline, and whether the improvement would have happened anyway. Most impact pages cannot answer those three questions, which is why most impact pages should be ignored.

Ours can. Each number below traces to a named metric in a value model, a baseline verified with the client's finance function before work began, and monthly reporting afterwards. Where we could hold back a control group, the figure is incremental — the improvement that did not happen to the group we left alone.

We also keep the failures. Two engagements in our history did not reach their target, and in both cases a portion of our fee was forfeited under the outcome agreement. That is what makes the rest of the page worth reading.

We had bought software before. This was the first time we bought an outcome and actually received it.

Managing Director Property group, UAE
Lever 01 — Revenue Created

Demand captured instead of lost.

The largest single value line in most of our engagements, and the one clients consistently underestimate before we measure it.

+60%

conversion

Qualified applicant conversion, lending platform

+75%

lead volume

Lead generation, property operations client

+38%

recovered demand

Enquiries saved from unanswered calls

+27%

revived pipeline

Stalled deals recovered by follow-up agents

+23%

offer conversion

Next-best-action ranking in financial services

+22%

utilisation

Field team capacity from intelligent dispatch

Fig. 02 — Monthly value review · client finance, operations and GoldenBaseline, actual, variance, next action
Executives reviewing measured business outcomes
Lever 02 — Cost Removed

Spending that stopped, and stayed stopped.

Recurring savings are worth more than one-off gains, so we prioritise structural cost removal over efficiency drives that decay.

−54%

per interaction

Cost per customer interaction, voice AI

−41%

cloud spend

Median saving after architecture review

−82%

handling time

Document-heavy intake and review work

−73%

reporting effort

Manual report preparation hours removed

−62%

pipeline cost

After re-engineering inherited data jobs

−19%

retention spend

Discounting stopped for customers who stay

Lever 03 — Risk Reduced

Losses that did not occur.

The hardest lever to measure and frequently the most valuable — waste, downtime, attrition, safety and regulatory exposure.

−34%

scrap

Waste reduction from inline vision inspection

−31%

churn

Attrition reduction from decision policy

−58%

recovery time

Mean time to recovery under our SRE practice

99.95%

uptime

Availability across platforms we operate

100%

auditable

Automated decisions logged and replayable

0

escalations

Client AI incidents escalated to a regulator

Lever 04 — Time Returned

Speed, where speed is competitive advantage.

In every competitive market we have worked in, responding first has been worth more than responding better.

4 days → 4 hrs

underwriting

Turnaround on credit decisions

2 days → 4 min

enquiry response

First response to inbound enquiries

11 hrs

per person

Weekly hours returned to client teams

9 days

faster close

Month-end financial reporting cycle

−71%

onboarding

Customer onboarding cycle time

18x

release rate

Deployment frequency after CI/CD rebuild

Methodology

How each number on this page was produced.

STEP 01

Baseline before build

The current-state figure is measured and verified with the client's finance or operations function before any work begins. Estimated baselines are marked as estimates and used only where measurement was genuinely impossible.

STEP 02

Holdout where possible

Wherever statistically viable a control group is excluded from the intervention, so the reported improvement is incremental rather than coincident with market movement or seasonality.

STEP 03

Reported monthly, signed annually

Value is reported every month against the baseline and reviewed formally with the accountable client executive. Figures quoted publicly are those the client has confirmed.

Questions

Fair challenges to an impact page.

  • 01. Why are the clients not named?
    Most of these figures sit inside commercial and competitive sensitivity. Named references are provided during procurement, and several clients will speak to prospective clients directly. We would rather be vague publicly than exaggerate.
  • 02. How is the $1.7B figure calculated?
    It is the sum of measured value across delivered engagements — revenue created plus cost removed plus quantified risk reduction — using each engagement's agreed value model. It is cumulative rather than annual, and we do not count projected future benefit.
  • 03. Do you count value the client would have achieved anyway?
    Not where a holdout was possible. Where it was not, we discount the reported figure and document the assumption. This makes our numbers smaller than they could be, which is the point.
  • 04. What about the projects that failed?
    Two engagements missed their targets and we forfeited part of our fee in both. We discuss them openly in procurement conversations, because how a partner behaves when a number does not move is more informative than how they behave when it does.
Related

Where to go next.

01 / 03

Case Studies

Value created, project by project.

Continue reading
02 / 03

Business Value

Why every engagement starts at your value model.

Continue reading
03 / 03

ROI Model

How we price against outcomes.

Continue reading
Next Step

Ask us to produce a number like these for your business.

A two-week value assessment identifies which of the four levers applies to you, quantifies the opportunity and commits to a measurable target.